Digital Marketing and
Media
(Previously e-Marketing &
Websites)
Build confidence in
using the exciting array of digital marketing and media tools from
websites, blogs and e-newsletters to Facebook, LinkedIn and Twitter
to improve your customer communication.
WHO SHOULD ATTEND?
This course is designed for everyone in
a PR, marketing, sales, business development or communications role
who wishes to maximise the effectiveness of the internet and
electronic media.
KEY LEARNING POINTS:
-
How to plan and execute effective digital
marketing campaigns that contribute to your strategic goals
-
Recognise the stages of digital marketing
development and resource implications
-
Select the appropriate digital tools and media
to achieve your goals
-
Gain an insight into social networking,
including harnessing the power of LinkedIn, Facebook and
Twitter
-
Become familiar with digital marketing
vocabulary
-
Effective online copy writing, website design
and search engine optimisation
ABOUT THE TRAINER:
Neil Wilkins is an experienced marketing
consultant with 18 years working across a broad range of
industries. He has managed varied marketing communication
projects across high-tech, retail, public sector and consumer
sectors.
DATES:
Click date below to book online or contact the Training
Team
8 Jul 09
2 Dec 09
PRICES:
Non-members & Subscribers: £275* or Full members:
£240*
VENUE:
GWE Business West, Leigh Court, Abbots Leigh, Bristol BS8
3RA
TIME:
09.30 - 4.30
* All prices exclude VAT
Prices include all course materials,
refreshments & a buffet lunch